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Keyword research is one of the first and most crucial steps in any search marketing campaign, organic or paid But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more Keyword Research Defined Keyword Research is the process of searching, finding & analyzing actual search terms that users are actively searching when looking for answers to their questions, solutions to their problems, products, content, media, etc Keyword Research is normally the very first step in any successful seo campaign 8 Best Keyword Research Tools For Seo 21 Edition Keyword research amazon